BBR ELECT

BBR ELECT

MONETISE UNCERTAINTY; BE *EXTRA*ORDINARY

✱ CEO OF THE YEAR — 2024

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PMU_ELITEUK'S LEADING PMU PROVIDER · FEATURED IN COSMOPOLITAN · 3M+ VIEWS · 100K+ ARR

LOVEAURAUK-BASED EMOTIONALLY INTELLIGENT AI COMPANIONSHIP · FACETIME · VOICE CALL · 30+ CUSTOM COMPANIONS · CHAT, IMAGE + VIDEO GENERATION

COLOOPAI ANALYSIS FOR QUALITATIVE RESEARCH (FORMERLY GENEI, CO-FOUNDER) · TRUSTED BY 400+ RESEARCH TEAMS

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HUMAN CREATIVITY FIRST.
MACHINES IN SERVICE.

BBR ELECT is an AI & media agency built on one order of operations: human creativity first, absolute excellence always, machines in service of both. Taste is not automatable. Judgement is not automatable. Everything else, we automate.

We use AI ethically — to augment human output, never to replace it. And we don't rent the future from an API: we design, engineer and ship ultra-advanced AI systems end to end, then put that same machinery behind your brand.

HUMAN · ETHICAL · EXCELLENT

FECC IT.

We don't work with businesses we don't believe in. Pass our evaluation and you get total belief — and the method that comes with it.

FOCUS

Few clients, deep work. Your brand gets full attention — not a slice of it.

EXECUTION

Shipped, not decked. Work lands on a cadence you can set a watch by.

CONSISTENCY

Updates and reports on rhythm. You always know where things stand.

COMMITMENT

Committed to results — measured in revenue, not impressions.

OUR MOTTO. SAY IT OUT LOUD.

004 / WORK

WE BUILD
WHAT WE SELL.

W/01 · CLIENT

PMU ELITE

CAMPAIGN · LOOKBOOK · SOCIAL · WEB

The UK's leading permanent-makeup provider, founded by Maria Shkreli. The core content, the premium marketing and the world-leading service are Maria's own — an extremely focused creative talent with formidable execution capacity. BBR ELECT built the machinery underneath: the website, the booking system, growth systems and generative media where needed.

FEATURED IN COSMOPOLITAN · 3M+ VIEWS · 100K+ ARR · UK'S FIRST SPECIALISED PMU TRAINING ACADEMY

VIEW FULL CASE STUDY ↗

W/02 · AI PRODUCT

LOVEAURA

EMOTIONALLY INTELLIGENT AI COMPANIONSHIP

A full consumer platform designed, engineered and shipped end to end — AI facetime, voice calls, 30+ custom companions, chat with image and video generation. Model orchestration, long-term memory, real-time moderation: all built in-house.

FACETIME · VOICE CALL · 30+ COMPANIONS · CHAT / IMAGE / VIDEO

W/03 · CO-FOUNDED

COLOOP

AI ANALYSIS FOR QUALITATIVE RESEARCH

Co-founded by Billy as genei. Machine reading in service of human thinking — now trusted by 400+ research teams to turn interviews and surveys into strategic insight.

COLOOP.AI ↗

NOT AN API WRAPPER SHOP. WE SHIP THE SYSTEM.

THE OPERATORS.

BILLY
RICHARDS

FOUNDER · HEAD OF AI SYSTEMS & WEB

Scientist by training, systems-builder by conviction. CEO of the Year 2024; co-founder of CoLoop (formerly genei); architect of LoveAura's end-to-end AI platform and the generative machinery behind BBR ELECT. Holds every engagement to one standard: excellence.

BILLYRICHARDS.COM ↗

DMYTRO

MD · PRODUCT MARKETING & GROWTH

Growth and product operator with an exit behind him — Investables, acquired by Stockpile. Scaled a user base from zero to 200K in four months while cutting CAC 92%; rebuilds full-funnel growth for fintech and SaaS across paid, SEO, referrals and lifecycle.

MARIA
SHKRELI

MD · BEAUTY & AESTHETICS SECTOR

Founder of PMU Elite — the UK's leading PMU provider — and architect of its growth. The content, the premium marketing and the world-leading service that earned the Cosmopolitan feature and 3M+ views are hers: an extremely focused creative talent with formidable execution capacity. She brings that operator-grade judgement to every brand we touch.

HUMAN CREATIVITY FIRST.
MACHINES IN SERVICE.